Men's grooming market seen hitting $158.37B by 2035

Market Research Future says the global men's grooming products market is on track to reach $158.37 billion by 2035 from $91.65 billion in 2025, fueled by natural ingredients, premium products and e-commerce. The growth points to a broader shift in how male consumers buy skincare, haircare, beard care and personal hygiene products.

Why it matters: - The men's grooming category is moving from a niche personal-care segment to a broader lifestyle market. - Demand for natural, premium and personalized products is reshaping what brands must offer to win male consumers. - E-commerce and social media are accelerating product discovery and purchase decisions across skincare, haircare, beard care and hygiene.

What happened: - Market Research Future estimated the men's grooming products market at $86.77 billion in 2024. - The market is projected to rise to $91.65 billion in 2025 and reach $158.37 billion by 2035. - The forecast implies a 5.62% compound annual growth rate from 2025 to 2035. - The report was issued in New York on July 21, 2026. - A sample report is available here.

The details: - Consumer interest is rising in skincare, haircare, beard care and personal hygiene products. - Men are showing stronger demand for botanical extracts, plant-based ingredients, essential oils and other clean-label formulations. - Brands are responding with recyclable packaging, reduced plastic use and more sustainable production processes. - Personalized grooming products are gaining traction for concerns including sensitive skin, dryness, aging, acne and hair loss. - Premium grooming products are gaining share as consumers pay more for stronger performance, better ingredients and more polished packaging. - Luxury positioning is expanding in fragrances, anti-aging creams, beard products and professional styling products. - Younger consumers, especially millennials and Gen Z, are treating grooming as part of confidence and self-care. - Product innovation is spreading across multifunctional items such as moisturizers with sun protection and beard products with conditioning benefits.

Between the lines: - The market is being pulled by a cultural shift as male grooming becomes more normalized across age groups and workplaces. - Social media, influencer marketing and online reviews are now central to how consumers learn about products and brands. - Digital tools such as skin analysis, virtual consultations and AI-driven recommendations are turning grooming into a more personalized shopping experience. - The competition is moving beyond basic functionality toward ingredient transparency, sustainability and niche product claims.

What's next: - Brands are likely to keep expanding natural, premium and personalized product lines. - E-commerce, subscription models and direct-to-consumer channels are expected to remain key growth engines. - North America, Europe and Asia-Pacific are positioned to drive demand, while South America and the Middle East and Africa offer additional expansion opportunities. - The report flags continued innovation in beard styling, clean beauty, cruelty-free products and smart grooming devices.

The bottom line: - Men's grooming is becoming a fast-growing global consumer category, with natural ingredients, premium positioning and digital retail setting the pace for the next decade.