Clara launches summer hair protection campaign with prizes

Clara has launched its Beat the Heat campaign in the UK to help consumers protect hair from UV, humidity, chlorine and heat styling this summer. The campaign pairs expert advice with product recommendations and a prize draw for shoppers spending £50 or more before Sept. 1.

Why it matters: - Summer weather can dry out hair, worsen frizz and fade color. - Clara’s campaign targets a growing preventative beauty routine for hair, not just skin. - The launch also ties haircare education to a limited-time consumer promotion.

What happened: - Clara launched its “Beat the Heat” campaign for summer 2026 in the UK. - The campaign offers a guide to managing humidity, flyaways and dryness. - Clara is also running a prize draw with five £350 Summer Hair Hauls. - Shoppers who spend £50 or more on the Clara website between now and 1st September are automatically entered. - Winners will be announced on 7th September.

The details: - The campaign centers on five steps for healthier summer hair. - The Clara Essentials Leave-In UV Protection Spray is designed to protect against dryness, breakage and color fade. - The spray is vegan, sulphate-free and paraben-free, and is priced at £15, down from £20. - Clara says the Clara Prep & Style Hair Repair & Heat Protection Cream shields hair from heat while bio-peptides strengthen fibres. - The Clara Prep & Style Wax Stick is meant to smooth frizz and flyaways with a soft, flexible hold. - The Clara Goodbye Flyaways Clear Hair Mascara is designed for quick touch-ups and contains aloe vera and jojoba oil. - The Clara Prep & Style Hair Repair & Heat Protection Cream costs £13, down from £18. - The Clara Goodbye Flyaways Clear Hair Mascara costs £8, down from £10. - The Clara Prep & Style Wax Stick costs £13, down from £14. - The Clara Care Essentials Conditioner & Leave-In works as both a conditioner and leave-in treatment. - The Clara Care Essentials Mask includes Monoi de Tahiti Oil, Marula Oil, Yogurt Powder and Probiotics. - The Clara Care Essentials Conditioner & Leave-In costs £16, down from £22. - The Clara Care Essentials Mask costs £19, down from £25. - The Clara MultiStyler is a 6-in-1 tool with six interchangeable attachments, including a blow dryer, styling concentrator, auto-wrap curlers, and round and oval brushes. - The MultiStyler includes an ionic generator, three heat and air settings and a cold-air shot. - The Clara MultiStyler: 6-in-1 costs £143, down from £179. - The Clara Hair Styling Tool Case is a padded case with space for the device, attachments and haircare essentials. - The Clara Hair Styling Tool Case costs £18, down from £20. - The Clara Air-Glow Styling Brush is a wet-to-dry hot brush that styles hair in one step. - The brush uses hot air distribution channels to reduce direct heat exposure. - The Clara Air-Glow Wet 2 Dry Hot Brush costs £135, down from £179. - Clara lists claragroup.co.uk as the website for the products and campaign.

Between the lines: - The campaign positions Clara as a one-stop summer haircare brand, combining protection, styling and storage products. - The prize draw adds urgency and may help drive website traffic before the September deadline. - The product lineup leans heavily on claims about reducing heat exposure and preserving color, which reflects a broader consumer focus on damage prevention.

What's next: - The promotion runs through Sept. 1, with prize winners set to be named Sept. 7. - Clara’s summer campaign will likely be used to push seasonal haircare sales during the rest of the holiday period. - More information is available at Clara’s website.