Paramount DaySpa marks 75 years with second straight Consumer Choice Award

Paramount DaySpa Salon Boutique in Saskatoon has won the 2026 Consumer Choice Award in the Day Spa category, earning the honor for a second straight year as the business celebrates 75 years since its founding in 1950. The recognition highlights the long-running spa, salon and boutique’s role in the community and its focus on personalized care.

Why it matters: - Paramount DaySpa Salon Boutique is pairing a major anniversary with outside recognition, underscoring staying power in Saskatoon’s beauty and wellness market. - The second consecutive Consumer Choice Award signals sustained customer trust, not a one-time win. - The milestone matters for a business built on repeat visits across generations of families.

What happened: - Consumer Choice Award named Paramount DaySpa Salon Boutique the 2026 winner in the Day Spa category. - The award marks Paramount’s second straight Consumer Choice Award. - The announcement came as Paramount celebrated 75 years of serving Saskatoon. - Paramount was founded in 1950 as a local beauty business.

The details: - Paramount DaySpa Salon Boutique combines a day spa, salon and women’s fashion boutique under one roof. - The business offers professional hair, skincare, massage, and hand and foot care services. - Guests can shop fashion, accessories, gifts and professional beauty products in the boutique. - Café Del Rey, an independently owned café inside Paramount, serves specialty coffee, fresh sandwiches and light bites. - The location includes private treatment rooms, couples’ services and group packages. - Paramount said many guests first visited with mothers or grandmothers and now return with the next generation. - The team said the business is grateful for the guests and staff who have shaped its story. - Paramount says ongoing education remains central to its approach. - The business invests in advanced certifications and team training. - Paramount says proven techniques and tailored recommendations help ensure treatments fit each guest. - The Consumer Choice Award is based on independent market research that evaluates reputation, customer satisfaction and overall business excellence. - Paramount said the award reflects long-term trust from guests and continued commitment to service. - The company shared a website for more information: More information. - The award listing is available here: Award details.

Between the lines: - The award and anniversary together suggest Paramount is leaning on heritage as a competitive advantage. - The multi-service setup points to a broader “one-stop” experience that may help keep customers onsite longer. - The emphasis on education and certifications signals a strategy built around expertise, not just ambiance.

What's next: - Paramount said its focus is on carrying forward the care, relationships and values that shaped the business over 75 years. - The company plans to honor its past while creating an experience that future generations will want to revisit. - The Consumer Choice Award program will continue its annual recognition of business excellence across North America.