Justmylook adds AI-readable ingredient data across 15 beauty brands

UK beauty retailer Justmylook has launched structured ingredient and product data from Inference Beauty on its product pages for 15 brands, including Olaplex, CosRx and Nivea. The move is meant to help AI assistants understand products better as more shoppers start discovering beauty items through chatbots and other AI tools.

Why it matters: - AI assistants are changing product discovery in beauty, and retailers that make their catalog data machine-readable may have a better shot at being recommended. - Structured ingredient data can help shoppers find products faster for specific needs, such as sulphate-free shampoos for colour-treated hair. - Better AI readability may also improve conversion, as AI-referred retail traffic has been converting better than other online visits.

What happened: - Justmylook went live today with structured, sourced ingredient and product data from Inference Beauty on its product pages. - The first rollout covers 15 brands, including Beauty of Joseon, Color Wow, CosRx, Medicube, Nivea, Olaplex, Redken and Wella Professionals. - The launch builds on ingredient tools Justmylook already uses with Inference Beauty.

The details: - Inference Beauty adds machine-readable Schema.org markup to each product page. - The markup covers ingredients, free-from claims, skin-type fit and target concerns. - Ingredient facts come from independent references such as the EU’s CosIng database. - New products are parsed continuously, and existing data is updated to keep product pages current. - A July 2026 Adobe survey found 42% of US consumers had used AI assistants to shop online. - Adobe also found AI-referred visits to US retail sites converted 60% better than other traffic. - Novi, an AI commerce data company, said search engines may show 100 or more products, while a typical AI shopping answer names 3 to 8. - Avenue Z found Perplexity sent shoppers to retailers more than 4 times as often as to brand websites in a study of US beauty brands. - Adobe found cosmetics product pages scored lowest for how easily AI can read and cite them at 66%, versus 79% for editorial content.

Between the lines: - Beauty product pages are built for people, but AI assistants need structured signals to compare products and surface recommendations. - Retailers that clean up ingredient and claims data now may be better positioned as shopping shifts from search results to AI answers. - The rollout suggests Justmylook is trying to influence not just on-site shopping, but also how products are surfaced by third-party AI tools.

What's next: - Justmylook is likely to expand the structured data approach beyond the first 15 brands if the rollout improves discoverability and traffic. - Inference Beauty said new products will keep being parsed and existing data refreshed, so the catalog can stay aligned with new launches and updated claims. - Retailers across beauty may face more pressure to standardize product data as AI assistants become a larger entry point for shoppers.

The bottom line: - Justmylook is betting that AI-ready ingredient data will help its brands show up when shoppers ask assistants what to buy, not just when they search the web.